Every small business owner has either heard or expressed the phrase: You need a website. But just having a website is not enough. You have to be seen.

[bctt tweet=”Simply having a website is not enough. You have to be seen.” username=”Precision_blog”]

With consumers moving away from brick-and-mortar shopping and spending more and more time searching online,your site needs to be SEO friendly, and here are some fascinating small business SEO statistics to illustrate why.

Our friends at Impact have compiled a handy and detailed list of 15 SEO statistics, but since many of them are technical and of value only to SEO and marketing professionals, we’ve selected the stats that every small business owner should know.

So let’s get right into it.

1. Google is King

Of course, you already knew that, but these numbers are really mind blowing. According to NetMarketShare,  Google recieved 79% of all desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55%, and Yahoo! at 5.06%.

That’s right, Yahoo! is way down there. Oh, how the mighty have fallen. So let’s see what actually happens on Google.

2. Every Second, 63,000 Searches are Performed on Google

You heard me. Need I say more? Make sure to get out there. (Source: Internet Live Stats)

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3. The Majority of Google Searches in the US Take Place on Mobile

Mobile devices are everywhere and they’ve finally conquered non-mobile devices in the realm of internet searches. If you want to reach this massive chunk of searchers, your site needs to be responsive and mobile friendly if you don’t your ranking to suffer.

But as our Impact friend points out, this data may be site-specific; your particular site may be attracting more desktop searches than mobile searches, so check this out just to be sure. (Source: Hubspot)

[bctt tweet=”The Majority of Google Searches in the US Take Place on Mobile.” username=”Precision_blog”]

4. Google “Near Me” Searches Have Increased 200% Over the Past Year

This stat is crucial for small and local businesses. You need to ensure that your site is optimized for your location and that you’re giving Google enough info about your location. This is also referred to as Local SEO and if you’re local, you better nail this down real quick. (Source: Search Engine Watch, 2016)

[bctt tweet=”Google ‘Near Me’ Searches Have Increased 200% Over the Past Year” username=”Precision_blog”]

5. 72% of Local Searches by Consumers Visited a Store Within 5 Miles

If you’re optimized for local, you won’t only see more traffic, you’ll get more visitors to your store as well. (Source: WordStream, 2016)

[bctt tweet=”72% of Local Searches by Consumers Visited a Store Within 5 Miles” username=”Precision_blog”]

In a nutshell:

• Be sure to satisfy Google

• Make sure your site is responsive

• Make sure your site is mobile friendly

• Make sure you’re locally optimized

• Go and make some money

This wraps up our roundup of small business SEO statistics. For more detailed and technical tips and stats, make sure to check out the original article on Impact.

Feel free to leave any comments and suggestions. And don’t forget to share with your friends!

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