Direct Mail

Direct mail marketing continues to be one of the strongest marketing mediums available (second only to email marketing). This may come as a surprise to many, as it seems that the entire world has moved on from print and gone digital.

The reality is, however, that because people are subjected to so much digital noise, their response to a physical print package is much higher.

Research conducted by the Data and Marketing Association has found that direct mail achieves the highest household response rate for any marketing medium:

• Direct Mail: 5.1%

• Email: 0.6%

• Social Media: 0.4%

• Online Display: 0.4%

• Paid Search: 0.2%

The return on in investment (ROI) for direct mail is also robust compared to other mediums:

• Direct Mail: 29%

• Paid Search: 23%

• Online Display: 16%

These numbers are shocking, as digital advertising is estimated to reach almost $270 billion in 2018 and $335 billion by 2020, according to Statista, while spending on direct mail marketing in 2016 was only $11 billion, according to the DMA.

Many companies and institutions have bought the myth that “print is dead” and are investing time and resources into channels that bring much smaller returns on investment:

So a business or organization that values the potential of direct mail to increase ROI and forge a connection with their members stands at a distinct advantage. 

Get in touch with us today to find out how you can take your direct marketing to levels you never thought possible